What Is Online Marketing?

Online marketing, or Internet marketing, allows you to promote your products and services online at a lower cost than traditional advertising. It helps you grow your business because it provides qualified leads from potential customers who are looking for your products and services.

Why Do You Need Online Marketing?

A potential customer may not know your business name or Website address. Instead, they will type keywords into search engines to find the products they want. Effective use of Internet marketing can help your company show up on search engines, like Google® and Bing™ | Yahoo!®, when a potential customer is searching for your products and services.